Publication Cover Redesign

TRL Overview Gallery Style-01TRL Overview Gallery Style-02TRL Overview Gallery Style-03TRL Overview Gallery Style-04

The CalSTRS Overview and Teachers’ Retirement Law are two annual publications with extensive information detailing laws governing California teachers’ pension. In years prior to 2015, the designs for the covers are printed using a one-color process, with abstract graphics.

In 2015, the clients requested the covers to be updated. The new designs featured two different photos of California landscapes, tied together by similar colors and themes and printed on a four-color process. The purpose was to update the cover designs to mimic the look and feel of other CalSTRS publications, but also inject a uniqueness to them due to the information they contain that is not like other CalSTRS publications. Each year the color band on the right of the cover change drastically to ensure that a reader can pick the publication up and be able to discern one year’s publication from the next.

The upgrade to a four-color process drastically increased the overall quality of the publication, but also slightly increased the cost of printing. However, the quantity of prints were decreased and readers were encouraged to refer to online versions.